A Recipe for Success: How Fooda Fueled BIBIBOP’s Rapid Expansion

BIBIBOP Asian Grill, a rapidly expanding fast-casual restaurant chain based in Columbus, has made waves with its sensational Korean fusion cuisine. Within a span of six years, BIBIBOP has grown from 12 to an astounding 50 locations, and their secret ingredient for success lies in their dynamic partnership with Fooda. 

How did Fooda help propel BIBIBOP’s growth to new heights? 

• Fooda Popups: Through strategic collaboration with Fooda, BIBIBOP established captivating pop-up locations at popular workplaces, tantalizing customers with their unique flavor profile. Learn more about Fooda Popup in this video.
  
• Menu Adaptation: Fooda and BIBIBOP worked hand in hand to adapt BIBIBOP’s expansive Popup menu. No matter the location, employees can enjoy an array of offerings from BIBIBOP at a reasonable price point, ensuring a memorable experience every time.

• Expanded Offerings: To get the most out of their partnership with Fooda, BIBIBOP went beyond Popup and participated in different Fooda offerings, including delivery, office catering, and warehouse distribution, which allowed them to reach even more customers and maximize their revenue.

• Consistent Engagement: BIBIBOP quickly became one of Fooda’s most active restaurant partners, serving their food 3-5 days a week. This consistent engagement allowed them to reach more locations and win over the hearts (and taste buds) of employees across the country.
  
• Staffing: This partnership allowed BIBIBOP to offer extra hours to their employees, fostering loyalty and providing a refreshing experience in diverse and friendly environments.

The impact of this partnership has been extraordinary. BIBIBOP has made a significant impression with Fooda, serving a remarkable 58,953 meals and generating over 862,648 impressions across five markets.

Explore more strategies that fueled BIBIBOP’s exponential growth and uncover the impressive results of their collaboration with Fooda, by downloading the full report.