Ten Years of Partnership: Lettuce Entertain You and Fooda

Lettuce Entertain You, a national culinary name, grew from a single Chicago-based restaurant in 1971 to over 120 establishments across the US. Their secret recipe? Not just exceptional food and service, but strategic restaurant partnerships, like their 10-year relationship with Fooda.

Fooda and Lettuce Entertain You’s collaboration began in 2013 and has since encompassed 40 Lettuce restaurants across 11 markets. Fooda’s unique infrastructure offered a testing ground for Lettuce to trial new concepts and products, receiving real-time customer feedback via Fooda’s app, enabling data-driven decisions.

Lettuce Entertain You leveraged our full spectrum of offerings, including delivery, popups, cafeteria replacements, workplace convenience services, and catering. This resulted in innovative dining solutions, from direct-to-office deliveries to temporary pop-up locations and corporate event catering.

Over a decade, the collaboration has led to a staggering 70,509 events, showcasing the strength of our shared partnership.

Curious to learn more? Download our full case study to explore the details of this dynamic 10-year journey.